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Entrepreneurship: Start-Up and Business Owner Management (Voucher Included)

Build the practical skills to launch and manage a small business while preparing for the Entrepreneurship and Small Business (ESB) Certification Exam. Develop a business plan, explore how generative AI can support the entrepreneurial process, and strengthen your knowledge of opportunity assessment, funding, operations, marketing, legal considerations, and financial management.

Entrepreneurship-Start-Up-Bus-Owner-Mngmnt

$3,179.00 (USD)

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schedule
                                200 Course Hrs
                            

                                Code
                                    GES439
                            
Voucher included
calendar_today
                                9 Months
                            
grid_onOpen enrollment
speedSelf paced

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Overview

Entrepreneurs need more than a strong idea to build a sustainable business. This course provides a practical foundation in entrepreneurship and small business management, covering the process from recognizing a viable opportunity through planning, launching, operating, and growing a venture. You will explore business structures, funding, ethics, human capital, intellectual property, operations, marketing, advertising, financial statements, and cash flow management while developing a business plan for your own venture.

You will also learn about AI tools that support the entrepreneurial process, including how to use generative AI to refine customer interview questions, support business planning, strengthen business pitches, and assist with studying and exam preparation. You will learn to evaluate and validate AI-generated information and understand when business decisions require your own research, critical thinking, and judgment.

The course also prepares you to sit for the Entrepreneurship and Small Business (ESB) Certification Exam. Through 200 hours of instruction, applied activities, case studies, and project-based work, you will build the conceptual and practical knowledge needed to make informed business decisions. The included business-plan project gives you a reusable planning tool, while ESB certification can help validate your understanding of core entrepreneurial and small business principles.

Objective

Outline

Entrepreneurship: Start-Up and Business Owner Management

Lesson 1: The Entrepreneur and the Idea

Entrepreneurial characteristics and mindset
Benefits, risks, opportunities, and drawbacks of entrepreneurship
Entrepreneurial decision-making and venture goals

Lesson 2: Understanding the Market

Idea generation and opportunity assessment
Market demand and customer needs
Value proposition and opportunity viability

Lesson 3: Testing Your Business Assumptions

Identifying assumptions behind the idea
Understanding how business creates value
Distinguishing assumptions from evidence
Recognizing risks

Lesson 4: Learning from Potential Customers

Customer discovery
Writing effective interview questions
Conducting customer interviews
Learning instead of selling
AI Highlight: Refining customer interviews with AI

Lesson 5: Making Sense of Customer Feedback

Identifying patterns in customer responses
The difference between feedback and evidence
Revising assumptions based on insights
Identifying emerging risks and concerns

Lesson 6: Exploring Business Idea Viability

Evaluating business idea viability
Supporting vs. contradictory evidence
Making a Go, Pivot, or Stop decision
Midterm Exam

Lesson 7: Understanding What the Business Requires

Operational needs and responses
Defining outsourcing and support services
Comparing funding options
Recognizing operational constraints

Lesson 8: Explaining Your Business and Its Value

Defining target customer
Explaining the customer problem
Communicating the value proposition
Getting and keeping customers

Lesson 9: Choosing Your Business Structure and Understanding Costs

Comparing legal structures, intellectual property, and regulations
Understanding fixed and variable costs
Estimating startup and operating costs
Understanding pricing decisions
Recognizing financial risks and constraints

Lesson 10: Projecting Revenue Costs and Potential Risks

Understanding financial projections
Building your revenue and cost estimates
Building and reading the pro forma

Lesson 11: Building the Business Plan

Organizing the business plan structure
Common pitfalls in a finished plan
Reviewing your business plan
Evaluating the overall business plan
AI Highlight: Improving business plan writing with AI support

Lesson 12: Presenting the Business Idea Clearly

Understanding the pitch
Building the pitch deck
Turning your plan into a pitch
The problem and the solution
Presenting risks and key decisions
AI Highlight: Recognizing where AI can and cannot support pitch development
Final Exam

Lesson 13: Preparing for a Certification Exam

Understanding the exam
Picking your study tools
Improving your memory
Creating your plan
AI Highlight: Leveraging AI chatbots as a study resource

Project: Business Plan

Develop and refine a business plan, then submit the completed plan as a PDF for evaluation.
Apply concepts from opportunity assessment, operations, marketing, funding, and financial planning.

Requirements

Prerequisites

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FAQs

What is entrepreneurship? What does an entrepreneur do?

Entrepreneurship is the process of identifying a business opportunity and turning it into a product, service, or company that creates value for customers. It involves planning, launching, managing, and growing a business while taking responsibility for its financial risks and results. Entrepreneurs turn ideas into businesses. They identify opportunities, develop products or services, attract customers, manage finances and operations, and make the strategic decisions needed to launch, operate, and grow a successful business.

What is the average salary of an entrepreneur?

According to Indeed, the average base salary of an entrepreneur is $77,591, but top earners can exceed $171,000 depending on their experience, industry, location, and other key factors. Entrepreneur and small-business owner income varies widely based on the type of business, experience, location, and business performance. ZipRecruiter reports average U.S. business-owner earnings of approximately $128,000 annually, with significant potential variation.

Does this course prepare you for a certification?

Yes. This business owner course prepares you to sit for the Entrepreneurship and Small Business (ESB) Certification Exam.

How long does it take to complete this course?

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive nine (9) months to complete the course.

When can I start the course?

This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

What if I don't have enough time to complete my course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a Certificate of Completion.

Am I guaranteed a job?

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

Can I get financial assistance?

This course is non-credit, so it does not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more about financial assistance.

How can I get more information about this course?

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us" form.

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